The Case for Digital Products

Welcome to my first issue of Inside Digital Products

Hi Everyone, 

this is the first issue of Inside Digital Products. The idea behind this newsletter is to unfold best practices, lessons, and reflections about the making of a Digital Product – Let‘s call it sometimes DP in the future. 

My name is Dennis I‘m a co-founder of a digital product development agency. In the last years, I was able to collect a lot of knowledge about this topic. It‘s time to share it so that you can benefit from it. 

But first of all, let’s discover why DPs have such traction to many of us. Of course, there are many reasons. These ones are the most important for me.

Easy to access

I‘m sitting here writing on my iPad using Ulysses and publishing this issue later on Substack. As soon as you hit your Smartphone, Tablet, or any other device you‘re sucked into an immaterial world. The world of digital products became inescapable. That‘s why it‘s so diverse in itself. We do all love great DPs which we can easily access on our devices.

Versatility

I already mentioned diversity. But what I mean with versatility is the medium of the product itself. As a trained software developer, I always think about apps and web platforms first. What a wrong assumption. A DP can be everything from an eBook to a podcast or SaaS. It‘s great to see how independent newsletter and eBook publishing become a thing. The entry into the market has much lower barriers without knowing how to code. 

Real Problem Solver

Every DP I use is a tool that solves a problem for me. Yes, even time-suckers like Twitter. Maybe way too much time is spent on social media. But these platforms give us access to like-minded people. A desire which is hard to fulfill otherwise. Podcasts and eBooks educate. Apps help to be more productive. 

The overall direction is to make life easier. Something I really appreciate. 

Can be created easily 

Nowadays a great collection of tools exists. You can easily get started with a new idea. Even without any coding experience software can be created thanks to No Code and tools like Bubble and Airtable. 

A podcast needs nothing else than a free audio editor, a microphone, and a hosting platform. eBooks can be created with a wordprocessor and Amazon or Gumroad as a distribution channel. 

Overall it‘s an easy to access and versatile world that wants to solve our problems. And even if you don‘t find the right solution you can create one for yourself or others pretty easy. A great place to be. 

Now I‘m curious why do you appreciate digital products and what are your favorite ones? You can easily answer the eMail or use the comment feature.

See you soon. 

– Dennis 

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PS: You want even more insights about digital products? Follow me on Twitter @DennisKluge. I regularly post about the things I learned during my work on digital products.